Many small improvements have been made in recent years including Gears, a software platform that works as a browser extension allowing one to…… Lastly the focus on Clan through the use of the cultural aspects discussed in the first question also supports its unique ability to continually create greater levels of innovation and growth over time. Adhocracy is critical given the intellectual abilities of the people the company attracts and retains, as they are more interested in attaining objectives even if it means cutting across functional lines of authorizing rather than being governed by a strict hierarchical framework. The clan aspect of the structure of the competing values framework is critical for the continual growth and maturation of the culture, so highly attuned to the development of innovation instead of embracing the status quo as is the case in so many other cultures. The foundation of Google's innovation is its ability to create norms, values and core beliefs as part of its Clan as defined with the Competing Values Framework. The combining of…… This is because these new providers that enter the market occasionally do not weight all the facts associated with developing a successful search engine that can actually challenge Google and other important competitors. They usually focus on the products provided by the leaders of the market, but do not take into consideration the infrastructure built by these companies and their relationships with business partners.