USAA is dedicated to their customers and they want their employees to understand the perspectives of the customers they serve. The training process for USAA employees is, “Essentially a ‘boot camp’ for employees, a 10 week experience, simulating the challenges that military personnel experience every day. Trainees are given stern commands, heavy gear to wear, and military standard meals ready to eat MREs for lunch” Fleurke, 2009. The training allows employees to acquire a sense of support and compassion with the majority of USSA’s customers before they begin to respond to the respected needs of a customer. The 10 week experience also includes running several miles in formation and marching together daily which is, “One of many things USAA does to better educate its employees about the armed services” Shevory, 2014. A better understanding of a company’s customer makes for a better service that an employee can provide to that customer.